Are you comfortable with the internet? Do you master some tools? Do you have the soul of a merchant and want to work from home? Or maybe you have been used to selling products “hobbyist” on platforms for years and have a knack for it. Selling online may be for you! Short guide to get started and find clients.
1 Which products to choose to sell well on the internet?
1.1 👉 Survey the market
1.2 👉 Position yourself in a niche
1.3 👉 Sell a specialty
2 Selling physical products on the internet
2.1 👉 Sales platforms
2.2 Selling via a blog and social networks
2.3 👉 The sales pages
3 Selling services and other non-physical products
3.1 👉 Sell advice (“consulting” or “coaching”)
3.2 👉 Sell services
3.3 Related posts:
Which products to choose to sell well on the internet?
not easy to get started when you don’t know which property to sell. It is essential to think carefully about this. Some basic tips.
👉 Survey the market
And yes, it sounds very simple, said like that. But indeed, it is essential to start by analyzing what is sold, or not, on the internet. Knowing the current major trends is important: indeed, you will inevitably have difficulty positioning yourself in product sales where the competition is already well established, with sites having a storefront. Some examples of products sold online for which you will have trouble finding new customers:
car or motorcycle equipment
And yes, unless you have very large resources to put from the start into a heavy marketing strategy, in order to really compete with the big sales sites in the market, you have very little chance of doing well. position.
So if you can’t sell what is trendy, which product to launch?
👉 Position yourself in a niche
A niche? But what is it, then? A well-established place in which you can retreat, in your own small part of the market.
Concretely, a type of product that is both sought after, and that almost no one has had the idea to sell before you.
Oh, these could be products that have been selling for ages in very specialized physical stores, but no one has had the idea of selling on the internet! You would therefore be one of the first to have the idea of creating a dedicated online store. Because not having competition brings big advantages:
Greatly facilitate SEO. And yes, if you are the only one, or almost, you will have much less chance of finding yourself on the 5th page of google. Having said that, that’s no reason not to put in some effort, we’ll come back to that.
Keep prices sufficiently advantageous (for you). Indeed, it is classic: the more competition there is for the same product, the more the prices tend to fall. If you try to sell a stock of trendy branded sneakers, you will have to slash your prices to position yourself against the big sites well known to customers. The small margin compensated by the mass, they can afford it: you, no.
You will become a super specialist. You will know your products by heart. The interest? When the time comes, you will have top customer relations. And will have solid arguments for making your own communication on the networks or by word of mouth.
All of this is in case you have no idea. Everything is possible from scratch: but it is necessary to act methodically.
👉 Sell a specialty
Specializing is the best. But how? Already, we can never say it enough, by studying the market. Sometimes it happens on its own: you have a talent, a former profession, valuable supplier contacts … Perhaps these are sought-after products, but for which shops are rare? For example, stores selling ballet equipment are rare, you had to go to Paris to try on outfits … until someone had the idea of doing an online store, with a possible return after fitting. This person has found his niche! Some steps as an example:
You are a classical dancer about to stop your practice, you know the entire sales network for pro, semi-pro and study equipment.
You offer the supplier who owns the large Parisian boutique the possibility of selling their products via the Internet, especially for provincial dancers who are reluctant to travel.
Passionate about the internet and having developed skills, you offer them the creation of an e-commerce site to sell the brand’s products.
You own the site, act as an intermediary, manage customer relations, bring your expert touch, earn your commission and advertising revenue, the store takes care of the stock and shipping.
We are really in specialized e-commerce. But there are many ways to sell your talent.
Sell physical products on the internet
When we think of creating a site dedicated to sales, we most often think of selling physical products. There are several methods, depending on your ability to manage stock or not.
👉 Sales platforms
If you have a few years of sales practice as an individual, you are familiar with these websites: Ebay, le bon coin, Rakuten, Amazon, for the most famous, indeed allow you to resell almost everything as a private individual. . The second-hand market is heavy, and you should know that even for this type of product it is possible to become a professional seller.
It is generally sufficient to acquire the status of a micro-entrepreneur, and to develop its supply of second-hand products. You can then remain “generalist” or specialize in a sector (clothing, car parts, furniture, etc.).
These platforms also allow you to sell new items. In this case you must be professional, and you have the possibility to buy and manage a stock. Convenient if you want to sell without a shop!
Be aware, however, that these sites, to be known and reliable most of the time, take commissions on your sales.
By taking a little time to train yourself in a basic digital marketing strategy, you will be able to use platforms, paid but very practical, such as Shopify, Prestashop or Woocommerce. They have the advantage of offering you a real online store. A base cost of course, but no commissions on sales, which is more profitable in the medium to long term.
Sell via blog and social media
Social networks have become real sales spaces in recent years. You have to know how to use them, but in essence they give you access to a very large customer base, to marketplace-type tools, sales groups and effective sponsorship options:
Facebook: the largest current social network. This is potential access to hundreds of millions of customers! Advantages? Exceptional visibility, possibilities for real-time interaction (via lives), an intuitive interface, numerous thematic sales groups, effective advertising campaign tools able to target your personas.
Instagram: Important network, very complementary to Facebook. If you have a story to tell, whether you are effective with photos, short videos, a little storytelling, Instagram is for you. Its recent complementarity with Facebook allows you to create impactful “Stories”, broadcast on both networks, with attractive and efficient visual tools. The advertising campaigns now work in conjunction with those of Facebook, which is a real plus!
Owning a blog to present your products and disseminate both your image and contact details is a bit basic. In terms of visibility, there is nothing better. The condition is that this blog must be well done, because it is precisely your image! Start with a free blog via a CMS (WordPress, Wix…), even if it means getting help and advice from a professional to do something nice and well referenced. Learn the basics of SEO, and link your blog to social media to get the most out of your posting.
You can create sales pages for any type of product or service (we will come back to these later). The advantage of the sales page is that it is synthetic: it presents a product online, usually with a slideshow or video, SEO friendly text and a white background. Above all, it includes all the crucial links for your own visibility: payment links of course, but also links to social networks, to your online store, to your blog, your presentation page (if the product is you ). An optimization for mobile is welcome, and of course do not forget the “call to action”.
The sales pages also make it easy to include you in any affiliate programs you have successfully set up. You don’t necessarily promote your products, but those of other sellers who will give you the lift. For example, this is ideal if you sell fitness products, and are affiliated with a sports coach: you also sell his coaching sessions and advice, directly promote your products and your store.
Sell services and other non-physical products
The other big trend is to sell something other than physical products. Advantages: no stocks, a more easily original and personalized offer. Explanations.
👉 Sell advice (“consulting” or “coaching”)
Here is a practice that has grown very strongly in recent years. Coaches flourish in all areas, and it is not without reason.
Indeed, the demands are extremely varied.
It can be classic “consulting”, as has always been requested by companies, except that the trend to hire freelancers has been confirmed in recent years. Some examples:
Freelance SEO consultant
Freelance CRM consultant
Freelance wealth management consultant
Network Marketing Consultant
Consultant in agroecology
Examples abound, the demands for professional expertise being very varied.
On the coaching side, it is more often more personalized advice, sold online through individual sessions, in groups, webinars on youtube, free articles or with paid access … and this in many areas:
personal development coaching
dietetic or culinary coaching
DIY or gardening coaching
The offer is endless, but the online sales marketing techniques are the same: owning a beautiful, well-referenced blog, being present on networks (Facebook, Instagram, Youtube, etc.), looking for affiliations, and knowing how to sell your personality.
👉 Sell services
More classic, you can sell services. There again the possibilities are very numerous, and depend on your own skills. This includes online services (via webcam for example) or face-to-face services by appointment.
Online courses (education, arts, manual skills, etc.)
Assistance to the person
Maintenance, housework, gardening, DIY
Administrative services (secretarial services, accounting, asset management, etc.)
Digital services (writing, web development, graphic design)
There are many networking platforms. They have the advantage of finding you clients, but they take commissions and set their rates. Of course, you can go freelance, not forgetting that in this case the product is you!
If you are a seasoned and recognized enough coach or professional, you can get started selling online training. Then create your own site, linked to social networks, to youtube, and offer alternating free training (which will ensure passive income such as advertising income on Youtube) and training on paid access via a training platform. Setting up training takes a long time, but it can be very lucrative in many areas! Don’t forget about membership opportunities, another way to generate passive income.